Student Resources |
Introduction to the Student Study SiteThis site is intended to enhance your use of Essentials of Marketing Research by Kenneth E. Clow and Karen E. James. Please note that all the materials on this site are especially geared toward maximizing your understanding of the material. The following materials are available on this site: General Resources"Dealing With Data" Student Resources Chapter ResourcesWeb Quizzes Web Resources Learning From SAGE Journal ArticlesA "Learning From SAGE Journal Articles" feature provides access to recent, relevant full-text articles from SAGE's leading research journals. Each article supports and expands on the concepts presented in the chapter. This feature also provides discussion questions to focus and guide student interpretation. AcknowledgmentsWe gratefully acknowledge Kenneth E. Clow and Karen E. James for writing an excellent text and for their involvement in reviewing, creating, and editing the assets on this site. Special thanks are also due to Jared Hanson at University of North Carolina, Charlotte for creating the ancillaries on this site. |
Authors: Kenneth E. Clow and Karen E. James Pub Date: January 2013 Pages: 520 |
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