Introduction to the Student Study Site

This site is intended to enhance your use of Essentials of Marketing Research by Kenneth E. Clow and Karen E. James. Please note that all the materials on this site are especially geared toward maximizing your understanding of the material.

The following materials are available on this site:

General Resources

"Dealing With Data" Student Resources
These comprehensive, author created data sets are designed to help students practice their knowledge with data sets and information presented in the book.

Chapter Resources

Web Quizzes
Flexible self-quizzes allow students to independently assess their progress in learning course material.

Web Resources
These links to relevant websites direct both instructors and students to additional resources for further research on important chapter topics.

Learning From SAGE Journal Articles

A "Learning From SAGE Journal Articles" feature provides access to recent, relevant full-text articles from SAGE's leading research journals. Each article supports and expands on the concepts presented in the chapter. This feature also provides discussion questions to focus and guide student interpretation.


We gratefully acknowledge Kenneth E. Clow and Karen E. James for writing an excellent text and for their involvement in reviewing, creating, and editing the assets on this site. Special thanks are also due to Jared Hanson at University of North Carolina, Charlotte for creating the ancillaries on this site.

Authors: Kenneth E. Clow and Karen E. James

Pub Date: January 2013

Pages: 520

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