Some Observations on the State of the Art in Marketing Research.
N.K. Malhotra
The Journal of the Academy of Marketing Science. 1988 16:1 4-24.

Questions that apply to article:

1. According to the author, what are the major thrusts of the research published in the Journal of Marketing Research in the 1980s?
2. What is the compositional approach? Why do you think it was so popular in marketing research?
3. According to the author, why is it important that marketing research be grounded in theory? Or, what can happen if it is not?

Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century.
The Journal of the Academy of Marketing Science. 1999 27:2 160-183.
N. K. Malhotra, M. Peterson, and S.B. Kleiser.

Questions that apply to article:

1. According to the authors, what are the major thrusts of the research published in the Journal of Marketing Research in the 1990s?
2. What has been the difference between micro and macro level focused research?
3. What has been the most popular technique used in research? (See Table 2)
4. What should marketing research do going forward, according to the conclusions of the authors?

The Impact of Research Design on Consumer Price Recall Accuracy: An Integrative Review.
H. Estelami, D. R. Lehmann.
The Journal of the Academy of Marketing Science. 2001 29:1 36-49.

Questions that apply to article:

1. According to the author, what research design characteristics influence the accuracy of consumers’ price recall?
2. What are the article’s major implications for price awareness research?
3. Which of the several research design determinants listed in Figure 1 do you think is the worst? Why?

The Incidence of Unethical Practices in Marketing Research: An Empirical Investigation.
I. P. Akaah, E. A. Riordan.
The Journal of the Academy of Marketing Science. 1990 18:2 143-152.

Questions that apply to article:

1. According to the author, what are the four organizational variables that are determinants of the incidence of unethical research practices?
2. The results of the study indicate that executives report a higher incidence of unethical practices than researchers. Why might this be the case?
3. Which of the several unethical practices listed in the tables do you think is the worst? Why?

Experimentation in the 21st Century: The Importance of External Validity
Russell S. Winer
Journal of the Academy of Marketing Science, SUMMER 1999; vol. 27, 3: pp. 349-358.

Questions that apply to article:

1. According to the author, why should researchers try to combine scanner data and laboratory data?
2. According to the reading, what is the difference between statistical generalizability and robustness?
3. How might scanner data help external validity concerns?

Status of Company Usage of Scanner Based Research.
J. M. Sinkula
Journal of the Academy of Marketing Science, 1986 14:1 63-71.

Questions that apply to article:

1. According to the article, who are three main users of scanner data?
   
2. Of the many listed applications for scanner data (see Table 3), which application occurs the most often? Which occurs the least often? Why do you think there is a difference between usage for these two applications?
3. The article concludes that scanner data will change marketing research. Do you think that this has happened? Why or why not?

Where to begin? Grappling with how to use participant interaction in focus group design.
J. A Belzile, G. Öberg
Qualitative Research. 2012 12:4 459-472

Questions that apply to article:

1. Why is participant interaction important in focus groups?
2. What are the mentioned alternative approaches to participant interaction? Which do you think is most effective and why?
3. The authors mention that participants are not always interacting in the same way. What do they mean by this statement?

Teaching Organizational Culture Using a Projective Technique: Collage Construction.
S. Colakoglu, J. Littlefield
Journal of Management Education. 2011 35:4 564-585

Questions that apply to article:

1. The article mentions the ZMET. What is it?
2. At their most basic level, what do projective techniques involve?
3. As described in the article, how does the ZMET work?

Ethnographic Approaches to the Internet and Computer-Mediated Communication.
A.C. Garcia, A. I. Standlee, J. Bechkoff, Y. Cui
Journal of Contemporary Ethnography. 2009 38:1 52-84

Questions that apply to article:

1. According to the authors, are there few or are there many research topics that justify limiting the field to online phenomena? Why?
2. How must participant observation be adjusted when working in online settings?
3. How can researchers integrate visual data from online ethnographic research? Why is it important to do so? What cautions should be observed?

Statistical Models for Behavioral Observations.
D. Rogosa, G. Ghandour
Journal of Educational and Behavioral Statistics. 1991 16:3 157-252

Questions that apply to article:

1. According to the reading, what is a major ethical dilemna that researchers might face when doing observation research?
2. According to the reading, what is a major methodological dilemnas that researchers might face when doing observation research?
3. According to the reading, what are two advantages of observation research?

An Analysis of How Nonresponse Error is Assessed in Academic Marketing Research.
J. E. Collier, C. C. Bienstock
Marketing Theory. 2007 7:2 163-183.

Questions that apply to article:

1. What is nonresponse bias?
2. According to the reading, to what extent is nonresponse bias a problem in survey research?
3. According to the review of terminology in the article, what is the difference between sampling error, coverage error, measurement error, and nonresponse error?

Response Rates in HRM/OB Survey Research: Norms and Correlates, 1990-1994.
P. L. Roth, C. A. BeVier
Journal of Management. 1998 24:1 97-117

Questions that apply to article:

1. The article describes several variables (based on previous research) that could influence response rates for survey research. What are two of the listed variables and how would you go about using them for a study?
2. What is the conclusion regarding the possible connection between survey length and survey response rate?
3. In the study that the authors investigate, they say there are several significant relationships. Which one are significant?
4. According to the authors, which investigated relationship produced the most surprising result?

Methods for Evaluating Marketing Options: Experiments and Quasi-Experiments.
A. Lynn, M. Lynn
Cornell Hotel and Restaurant Administration Quarterly. 2003 44:2 75-84

Questions that apply to article:

1. What is the difference between an experiment and a quasi-experiment?
2. What is the difference between type-1 and type-2 error?
3. What are the two reasons mentioned for why researchers should avoid the temptation to use sample sizes smaller than those recommended by standard procedure?

Rethinking Drugs Prevention: Radical Thoughts from Social Marketing.
G. Hastings, M. Stead, A. M. MacKintosh
Health Education Journal. 2002 61:4 347-364.

Questions that apply to article:

1. What type of experimental design did the researchers use in the study reported in the article?
2. What was the authors concern about the sample size and sample matching of the NE Choices study?
3. From an experimental design view, what else do you think the NE Choices researchers could have done differently to improve the representativeness, validity, and reliability of the results?

Research into Relationship Research Designs: Personal Relationships Under the Microscope.
J. J. Gierveld
Journal of Social and Personal Relationships. 1995 12:4 583-588

Questions that apply to article:

1. Trying to stay away from using student samples, many of the investigated articles used what other unreliable sample? In using that sample, which type of the eight major sampling designs did they likely use?
2. What is the major problem of using a student sample, according to the article?
3. What are the methods used in Europe (as mentioned in the article) to offset not having enough money to get large samples?

Sampling Procedures and Survey Methodologies for the 1996 Survey with Comparisons to Earlier National Roadside Surveys.
D. C. Lestina, M. Greene, R. B. Voas, J. Wells
Evaluation Review. 1999 23:1 28-46

Questions that apply to article:

1. What are the differences in the sampling procedures of the compared surveys in the article?
2. Would the sampling design of the discussed 1996 study be classified as a probability or nonprobability sample design?
3. Which of the eight major sample designs mentioned in the textbook come closest to the sample design used in the discussed 1996 study reported in the article?

Attachment Features and Functions in Adult Romantic Relationships.
M. E. Heffernan, R. C. Fraley, A. M. Vicary, C. C. Brumbaugh
Journal of Social and Personal Relationships. 2012 29:5 671-693

Questions that apply to article:

1. The WHOTO scale items reported in the study are measured using which one of the four types of data?
2. The binary reporting scheme (see page 677 of article) would be classified as which one of the four types of data?
3. The collection of data of reporting on average relationship length would be classified as which one of the four types of data? How could it have been collected (i.e., question wording) to make it each of the other three types?

A Comment on the J Index as a Measure of Nominal Scale Response Agreement.
M.J. Warrens
Applied Psychological Measurement. 2009 33:6 486-487

Questions that apply to article:

1. What are the two situations that can occur in regards to categories of nominal scales of rater aggreement?
2. According to the article, which index—the J index or the Γ index—should be prefered based on pyschometric properties?
3. How could rater agreement scales take the form of ordinal, interval, or ratio data? What would be the advantages and disadvantages of doing so?

A Comparison of Scale Values for Adverbs Determined by the Constant-Sum Method and a Successive Intervals Procedure.
F. J. Dudek
Educational and Psychological Measurement. 1959 19:4 539-548

Questions that apply to article:

1. What type of scale (of the four categories) is the constant sum?
2. Was the distance in scaling consistent or not consistent between adverbs?
3. The authors conclude that there is evidence that different procedures lead to different scales? Please explain what they are talking about.

Free Elicitation Of Descriptive Adjectives For Tourism Image Assessment.
Michael D. Reilly
Journal of Travel Research. 1990 28:4 21-26

Questions that apply to article:

1. What is the difference between multidimensional scaling (MDS) and semantic differential scaling (SDS)?
2. Could Likert scales have MDS or SDS applied to it effectively?
3. What type of data (nominal, ordinal, interval, ratio) is free elicitation scaling? How does this compare to semantic differential scaling?

Questionnaire Design.
Editor
Current Sociology. 1998 46:4 7-47

Questions that apply to article:

1. What is the effect of giving a neutral response in the range of response categories?
2. What are the advantages and disadvantages of open questions over closed questions?
3. What is the difference between –part-whole effects and part-part effects when it comes to question order and the different ways that the order of questions can affect responses?

Designing and Testing Questionnaires for Children.
A. Bell
Journal of Research in Nursing. 2007 12:5 461-469.

Questions that apply to article:

1. What is entailed in the “review by expert panel” method of question testing?
2. What is entailed in the “in-depth cognitive interviewing” method of question testing?
3. What are the four cognitive stages that a good survey should make a respondent go through?
4. What type of balancing between negative and positive questions should be used for surveys for adults? For children?

Biostatistics Primer: Part I.
B. R. Overholser, K. M. Sowinski.
Nutrition in Clinical Practice. 2007 22:6 629-635.

Questions that apply to article:

1. What is a histogram? When would it be used?
2. The results of the study indicate that executives report a higher incidence of unethical practices than researchers. Why might this be the case?
3. What is a confidence interval?

A Primer on the Understanding, Use, and Calculation of Confidence Intervals that are Based on Central and Noncentral Distributions.
G. Cumming, S. Finch
Educational and Psychological Measurement. 2001 61:4 532-574

Questions that apply to article:

1. What is a confidence interval?
2. What are the four reasons (according to the article) for using confidence intervals?
3. What is “Cohen’s d” and how does it work?
4. What do we need to do differently if we’re working with noncentral versus central distributions?

Statistical Analysis and Design in Marketing Journal Articles.
W. F. Grazer, M. R. Stiff.
Journal of the Academy of Marketing Science. 15:1 70-73.

Questions that apply to article:

1. According to the author, a reader with no statistical background could understand what percentage of articles in each of the top four marketing journals?
2. What percent of the articles in JAMS uses regression and analysis of variance?
3. Which one additional statistical technique (in addition to regression and analysis of variance) might be most useful to understand if you are going to read the four journals?

Common Method Bias in Regression Models With Linear, Quadratic, and Interaction Effects.
E. Siemsen, A. Roth, and P. Oliveira.
Organizational Research Methods, 2010 13:3 456-476

Questions that apply to article:

1. What is common method variance (CMV)?
2. According to the article, can CMV inflate regression results? Deflate them? Why?
3. Do we need to worry about CMV when considering quadratic and interaction terms?

A C.L.E.A.R. Approach to Report Writing: A Framework for Improving the Efficacy of Psychoeducational Reports.
S. M. Mastoras, E. A. Climie, A. W. McCrimmon, V. L. Schwean
Canadian Journal of School Psychology. 2011 26:2 127-147

Questions that apply to article:

1. What does the C.L.E.A.R. approach label stand for, and what does it suggest related to writing a technical research report?
2. According to the article, how is effective report writing a combination of science and art?
3. The article discusses six current challenges in effective report writing. What are they? Which one do you think is the biggest challenge for marketing research usually, and why?

Literacy in Decline: Untangling the Evidence.
D. A. Jameson
Business Communication Quarterly. 2007 70:1 16-33.

Questions that apply to article:

1. According to the article, what has been the trend in literacy over the last few decades regarding those entering colleges?
2. What is the implication of this trend for the ability of marketing students to write effective marketing research reports? What is the implication for researchers when thinking about their audiences now versus in the past?
3. What two factors do the authors suggest might have led to distortions in self perceptions of abilities among students?
4. The authors state that college educators have almost no power over the social and cultural factors that affect literacy. How then might students improve their abilities to write effective marketing research reports?