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 Authors: Johny K. Johansson and Kurt A. Carlson Pub Date: January 2014 Pages: 272 |
About the BookWritten by experts on global marketing, Contemporary Brand Management focuses on the essentials of Brand Management in today's global marketplace. The text succinctly covers a natural sequence of branding topics, from the building of a new brand, to brand extension and the creation of a global brand, to the management of a firm's brand portfolio. The authors uniquely explore global branding as a natural expansion strategy across markets and offer numerous international brands as examples throughout. Instructor Teaching SiteThis site is password protected Please read the information to your right. To access the site, click on the sign in button on the right hand side below. This site is designed to help create a significant learning opportunity for your students by encouraging active participation, experience and reflection. | First-time UsersMany of the materials on the instructor site, are only available to Faculty and Administrative Staff at Higher Education Institutions who have been approved to request Review Copies by SAGE. To create an account, please click here. In order to be approved, you must provide your institution and the course that you are or will be teaching. Once you have created an account and you have been validated as a faculty member, you will be able to access the instructor site. Please note: Validation usually takes approximately 24-48 hours to be completed. If you have any questions, please contact SAGE Customer Service at 1.800.818.7243 from 6:00 am to 5:00 pm PST. Returning UsersIf you already have an account with SAGE, log in using the email address and password created when registering with SAGE.
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