• Ad Flip
  An extensive archive of classis print advertising
• The Advertising Century: Ad Age's Timeline of Advertising slogans and an article by Randall Rothenberg
  adage.com/century/campaigns.html
  adage.com/century/rothenberg.html
• The Ad Mad!
  A terrific and up-to-date blog that features new ads, ideas, and commentary
• Ads of the World
  An archive, forum and blog for advertising – here and abroad.
• Beyond Madison Avenue
  A “cutting edge” blog on the state of the industry
• Ad Freak
  AdWeek magazine’s online collection of articles on “media, advertising, pop culture & everything in between.”
• Ad Buzz
  Classic TV spots, radio ads, and a bookstore, too.
• Beneath the Brand
  A great site for brand marketers that includes more business oriented articles.
• Designers Tool Box
  Gives you information on product standards, etc.
• Adobe Acrobat
  This site allows you to create free PDFS as well as do real time critique -- great for collaboration!
• Lynda
  A service that offers tutorials for all design software -- is very up-to-date with the latest versions of everything!
• Moodstream Presentation Boards
  An amazing way to create presentation boards that set emotional mood with music and imagery
• Colour Lovers
  For you creative types, you’ll enjoy playing on this site all day. For you professional types: don’t be afraid! Have fun. Jump in!
• VuVox
  Great way to create a presentation that leads with visuals and includes sound, motion, hyperlinks, etc.
• Concept Share
  Another great collaborative tool and networking for Creatives and those trying to understand the creative mindset.
• The Cool Hunter
  Advertising folks need to keep their pulse on the new next thing. This site includes advertising that falls into this category. But also includes pop culture and design innovations that will keep you current.
• FFFFound
  See above. This is a great collection of visual thinking and things. Bookmark this and touch base often.
• I Have an Idea
  Established in 2001, this an online community created to exchange knowledge and ideas about the industry. “It’s journalism without jargon. It’s a forum without formalities.”

• The One Club
  The One Club is the premiere organization that champions and promotes excellence in advertising and design. In addition to sponsoring the industry’s most prestigious award show, The One Show, this organization functions to educate and inspire students of the business, providing scholarships, portfolio reviews, networking opportunities, and award shows that showcase talent.
• D&AD
  Based on London, D&AD “is a restless, enquiring, agitating organisation, determined to perpetuate brilliance in commercial creativity. It constantly pushes boundaries, initiating debate and encouraging experimentation, nurturing a tradition of craft skills and celebrating excellence within the creative industries and beyond.”
• Advertising Educational Foundation
  Created in 1983 as a non-profit foundation and supported by ad agencies, advertisers, and media companies, the AEF serves to enrich the understanding of advertising’s role in culture, society and the economy.
• American Advertising Federation
  “The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the ‘Unifying Voice for Advertising.’ The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry.”
• Advertising Research Foundation
  The Advertising Research Foundation (ARF) has been providing the industry with valuable research tools and insights since 1936. An open forum where the best and brightest from every avenue of advertising gather to exchange ideas and research strategies, the ARF challenges conventional maxims, takes on the latest issues, and discovers new knowledge in an ever-changing landscape.
• MPA
  The Association of Magazine Media is the industry association for multi-platform magazine companies. They sponsor the Kelly Awards for outstanding work in magazine advertising.
• The AICP
  The Association of Independent Commercial Producers represents the interests of companies that specialize in producing commercials on various media for advertisers and agencies. They are the sponsors of the annual AICP Show which honors the Art & Technique of the American Commercial. Each year, the AICP winners is donated to Museum of Modern Art’s archives. http://www.moma.org/

• TalentZoo
  A dynamic talent site that features job opportunities in advertising, marketing media, etc. as well as advice on how to get a job … and how to keep it. Also keeps track of hot trends in the industry.
• American Association of Advertising Agencies
  The 4A’s has a great section that focuses on career development as well as a full glossary of agency job descriptions.
• Advertising Red Books
  The definitive and most up-to-date database of advertisers and agencies. A hard copy is found at the Science, Industry & Business Library of the NYPL. This site gives you free trial access for seven days.
• Pick Me. Breaking into Advertising and Staying There, by Nancy Vonk and Janet Keston. John Wiley & Sons. New York. 2005. Highly recommended by advertising recruiters, this book offers practical advice, answers basic questions, and offers tips from industry insiders.
• Breaking In. Over 100 Advertising Insiders Reveal how to Build a Portfolio that Will Get You a Job. Interviews by William Burks Spencer. Tuk Tuk Press. Seattle, Washington. 2011. The subtitle says it all.
• How to Put Your Book Together and Get a Job in Advertising: 21st Century Edition, by Maxine Paetro. Copy Workshop. New York. 2002. This is a great handbook for putting a creative portfolio together. It's the one I used when I was trying to get into the business.

Here are all the books mentioned in AdCrit, plus a few others in the author’s personal library.

• Cutting Edge Advertising, by Jim Aitchison
• Hey, Whipple! Squeeze This, by Luke Sullivan
• How to Win Friends and Influence People, by Dale Carnegie
• The Tipping Point, by Malcolm Gladwell
• The Power of Nice, by Linda Kaplan Thayler and Robin Koval
• Where the Suckers Moon, by Randall Rothenberg
• The Creative Process Illustrated (how advertising’s big ideasare born) by W. Glenn Griffin and Deborah Morrison.
• The Art of the Idea, by John Hunt
• The Idea Book, by Fredrik Haren
• Juicing the Orange. How to Turn Creativity into a Powerful Business Advantage, by Pat Fallon and Fred Senn.
• The Naked Cartoonist, by Robert Mankoff
• The Complete Cartoons of The New Yorker. Robert Mankoff, editor.
• The Party After You Left: Collected Cartoons 1995-2003, by Roz Chast
• The Unhinged World of Glen Baxter: v.1: Collected Works: Vol 1, by Glen Baxter
• The Far Side Gallery , by Gary Larson
• Addams Happily Ever After: A Collection of Cartoons to Chill theHeart of Your Loved One , by Charles Addams
• Twenty-Two Tips on Typography, by Enric Jardi
• On His Creatiion of the Big Idea, by George Lois
• Absolut book: the Absolut Vodka advertising story. Richard W. Lewis
• The Accidental Masterpiece: On the Art of Life and Vice Versa, by Michael Kimmerman
• The Art of Writing Advertising: Conversations with Masters of the Craft. David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves, by Denis Higgins
• Bill Bernbach Book, A History of Advertising that changed theHistory of Advertising, by Bob Levenson
• Advertising: Concept & Copy, by George Felton
• Understanding Media by Marshal McLuhan.
• Truth, Lies & Advertising. The Art of Account Planning, by Jonathan Steele
• Buy In. What We Buy and Who We Are, by Rob Walker
• Ad Land. Searching for the Meaning of Life on a Branded Planet, by James Othmer
• A Whack on the Side of the Head. How You Can Be More Creative, by Roger von Oech.
• The World Is Flat, by Thomas Friedman.
• Made to Stick, by Chip and Dan Heath

• http://marshallmcluhan.com/ 
  This website features background information, quotes, reference material, and clips from Marshal McLuhan, the person behind the quote, “the medium is the message.” He’s considered the father of media studies and “the prophet of the information age.” A great foundational resource.
• http://muse.jhu.edu/journals/advertising_and_society_review/v011/11.1.o-barr.html   As part of the ADText: Advertising Curriculum published by the Advertising Educational Foundation and distributed by Johns Hopkins University Press Project MUSE, this chapter on “A Brief History of Advertising America” by William M. O’Barr is  a quick survey of advertising from the 1600s to the present and sets the stage for any study of the industry and its impact.

• http://marshallmcluhanspeaks.com/  
  In celebration of his 100th birthday, this site features clips of Marshall McLuhan’s theories in his own words.

• Marshall McLuhan. Understanding Media (MIT Press, 1964). A seminal book on the impact of media on our lives.

• Web Resources
  • http://muse.jhu.edu/journals/asr/v007/7.3unit09.html As part of the ADText: Advertising Curriculum published by the Advertising EducationalFoundation and distributed by Johns Hopkins University Press Project MUSE, this chapter on “The Interpretation of Advertising” by William M. O’Barr is particularly good background reading.
  • http://www.ddb.com/bernbach.html
    This site from DDB offers up a 7-page list of Bill Bernbach’s best quotes
  • http://www.adweek.com/news/advertising-branding/bill-bernbach-creative-revolutionary-133901
    An article from AdWeek celebrating the 100th birthday of Bill Bernbach including some wonderful examples of DDB’s early work from the Creative Revolution.
  • http://www.advertisinghalloffame.org/members/member_bio.php?memid=540&uflag=b&uyear From the American Advertising Federation’s Hall of Fame, this site pays tribute to Bill Bernbach and includes great clips of Bernbach as well as some classic DDB commercials.
  • http://www.designhistory.org/advertising_fall_08.htmlA succinct timeline of advertising as seen through graphic design styles, including the Creative Revolution and Bill Bernbach’s contribution.
  • http://www.oneclub.org/
    Tool around The One Club site and you’ll always see something that will make you better understand how creativity is a function of advertising.
• Video Clips
  • http://www.youtube.com/watch?v=zlLYHL8Y0O0 This clip featuring Bill Bernbach and Helmut Crone helps explain the creative imperative in their own words and includes ad such as the famous Volkwagen “Snow Plow” commercial.
  • http://www.artandcopyfilm.com/
    Watch the trailer for the 2009 documentary Art & Copy which was produced by The One Club (better yet, rent the DVD and watch the whole film). This gives insight into the creative imperative as well as an understanding of how powerful creativity in advertising can be.
  • http://www.ted.com/talks/seth_godin_on_sliced_bread.html This lecture by Seth Godin explains how to stand out – by being different and interesting – but strictly from a marketing standpoint. This lesson on the creative imperative can be applied to advertising.
• Recommended Readings
  • Michael Kimmerman. The Accidental Masterpiece: On the Art of Life and Vice Versa (Penguin Press, 2005). This accessible text by chief art critic of The New York Times is a reflection on seeing the world with a more observant eye and illustrates how critique enriches experience.
  • Denis Higgins. The Art of Writing Advertising: Conversations with Masters of the Craft. David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves. (NTC Business Books, 1965). A collection of interviews with some of the best copywriters in the business. Great insights and understanding of the creative imperative.
  • Levenson, Bob. Bill Bernbach Book, A History of Advertising that changed the History of Advertising. (Villard Books, 1987). The best way to appreciate the creative imperative is to understand the man who started the Creative Revolution.

• Web Resources
  • http://creativity-online.com/work/altoids-nice-altoids/1661 “Nice Altoids” is one of the first ads in this campaign and helped establish the strategic message of strength. This site also lists the credits.
  • http://www.magazine-ads.com/ALY1164.php
    This Dewar’s ad from the late sixties will give you an idea of the more traditional target audience for scotch.
  • http://www.absolutad.com/
    This site has a pretty complete collection of ads in the Absolut campaign.
  • http://www.textart.ru/database/slogan/list-advertising-slogans.html. Here, you can search taglines by product category. As an exercise, identify the strategy of each and list five reasons why the tagline is effective. Consider the mechanics of the line as well as the message.
  • http://www.adweek.com/adfreak/66-great-movie-taglines-past-30-years-130595  For a collection of great taglines from movies, click here.
  • http://www.adslogans.co.uk/general/students.html This is an educational resource about taglines and includes a section on what makes them effective, an advertising slogan quiz, and even a hall of fame. This website also considers itself to be experts at judging the effectiveness of a slogan (although with your critique skills makes you an expert, too!).
  • http://www.magazine.org/advertising/kelly_awards/kelly_gallery/index.aspx This gallery of award winning magazine ads from the MPA Kelly Awards exhibits work that demonstrates both creative excellence and campaign results.
  • www.aef.com/exhibits/awards/ame/landing
    The AME awards showcase marketing and creative strategies that demonstrate “successful problem solving combined with exceptional ideas.” This site is launched through the Advertising Education Federation website.
• Video Clips
  • http://www.youtube.com/watch?v=aGVniqgWSc0 This short piece featuring executives from the magazine publishing industry speak about the power of print advertising – and how it is not an obsolete medium.
• Recommended Readings
  • George Lois. On His Creatiion of the Big Idea. (Assouline, 2008) ISBN-10 2759402991   In his own words, George Lois defines an advertising concept and how powerful it is.
  • Richard W. Lewis. Absolut book: the Absolut Vodka advertising story. (Journey Editions, 1996). This book not only includes most of the ads from this long-running campaign, but also tells you the story behind their creation.
  • Enric Jardi. Twenty-Two Tips on Typography . (Actar, 2007)  A great book for those who want to appreciate how typography is a communications tool.

• Web Resources
  • http://thedali.org/
    Discover more about Salvador Dali at this website and then determine if he is the best spokesperson for an office copier.
• Video Clips
  • http://www.youtube.com/watch?v=pyJUshK35o0 Just for fun, here’s a conversation (with examples) about the best – and worst – commercials on the 2011 Super Bowl featuring Chris Wragge and Erica Hill of CBS News and  marketing expert and author, Sally Hogshead.
• Recommended Readings
  • http://adage.com/article/cmo-strategy/celebrities-ads-lead-greater-sales/148174/  An interesting article from AdAge by Peter Daboll that points to a study finding no real value to using celebrities in ads.

• Web Resources
  • http://www.newyorker.com/humor/caption
    You don’t have to subscribe to The New Yorker to participate in the caption contest. There’s a new one every week – just click here.
  • http://www.cartoonbank.com/page/home/
    Ever want to just read the cartoons and not the rest of the magazine? This is a great place to do that. You can search by cartoonist, issue, decade, etc. Plus, if you’re really good at creating captions to single panel cartoons, you can actually have it created and framed here.
  • http://www.newyorker.com/online/blogs/cartoonistsThe blog of New Yorker cartoon editor, Robert Mankoff. Musings from a person that muses on the humorous.
  • http://www.wired.com/magazine/2011/04/ff_humorcode/all/1 This article from Wired magazine, “One Professor’s Attempt to Explain Every Joke Ever,” offers up its own theory on humor – including commentary from Robert Mankoff, cartoon editor of The New Yorker.
• Video Links
  • http://www.newyorkertoons.com/ 
    This are essentially a collection of single panel cartoons from The New Yorker that are simply animated to liven them up. You’ll see that the humor functions essentially the same way – even with movement. Get the ones you like as podcasts.
• Recommended Readings
  • The Naked Cartoonist, by Robert Mankoff, Cartoon Editor of The New Yorker. This is a reflection on what makes cartoons funny.
  • The Complete Cartoons of The New Yorker. Robert Mankoff, editor.  Black Dog & Leventhal Publishers ISBN: 1-57912-322-8 This collection includes over 2,000 classic cartoons in 656 full-color pages, plus two CD-ROMs
  • Some other great cartoon collections:
    
    Roz Chast. The Party After You Left: Collected Cartoons 1995-2003  
    
    Glen Baxter. The Unhinged World of Glen Baxter: v.1: Collected Works: Vol 1 
    
    Gary Larson. The Far Side Gallery
    
    Charles Addams. Chas Addams Happily Ever After: A Collection of Cartoons to Chill the Heart of Your Loved One

• Web Resources
  • www.oaaa.org/awards/obieawards.aspx
    www.aef.com/exhibits/awards/obie_awards View the gallery from the  OBIE Awards (from the OAAA) and see if you can identify the difference between a traditional billboard and an experiential ad.
  • http://www.goodbysilverstein.com/#/work/got_milk_cupcakes_print Check out the Goodby Silverstein Partners website to see a great collection of classic print advertising as well as some of their newest ideas on promoting Milk for the California Milk Processing Board.
  • http://www.oneclub.org/digitaldecade This collection of the best digital ads of the decade from The One Club gives a great overview of how advertising is breaking out of its borders.
  • http://www.slideshare.net/mohamednassar/non-traditional-advertising
    This is a slide show with some great examples of non-traditional/alternative media advertising
• Video Links
  • http://library.duke.edu/digitalcollections/adviews_highlights/ This collection of vintage television ads gives some historical context, produced in part by Duke University and the Hartman Center for Sales, Advertising & Marketing History. As you review, see if you can apply your critique skills. However, don’t forget to apply some historical context – or else you’ll think they’re all too slow, too explicit, and too corny.
  • http://www.eisnermuseum.org/_burma_shave/index.html An interactive exhibit on the 1925 Burma Shave campaign that demonstrates the power of a strong concept delivered in traditional media – highway billboards and radio.
  • http://www.adweek.com/adfreak/apples-get-mac-complete-campaign-130552?page=1  Every TV spot in the “I’m a Mac” campaign is here.
  • http://www.youtube.com/watch?v=iiJVThpIgJo
    http://www.youtube.com/watch?v=9_8yIBw4iwc&feature=related
    http://www.youtube.com/watch?v=daIoGgMjejM&feature=related This series of hybrid ads from Apple, which appeared embedded in online site of The New York Times, are examples of print come to life through digital online technology.
  • http://www.adweek.com/adfreak/10-great-magazine-ads-dont-just-sit-there-looking-pretty-132401 
    This is a collection of print ads that stay within the boundaries of a magazine, but go further to be interactive. See for yourself.
  • http://www.youtube.com/watch?v=iYhCn0jf46U The Dove “evolution” mini-film is a great example of how the “Real Beauty” campaign used the Internet to spread its strategic message.
  • http://www.youtube.com/watch?v=_bEkq7JCbik This commercial for Palmolive dishwashing soap feature’s Madge the manicurist and the famous line, “You’re soaking in it.” Now you’ll know what that line is referencing.
  • http://nikerunning.nike.com/nikeos/p/nikeplus/en_US/plus/#//dashboard/ Nike+ is an example of a digital advertising platform where interactivity and selling co-exists as a discrete site. Nick Law of R/GA calls them “digital destination that encourage ongoing engagement.”
  • http://www.youtube.com/watch?v=TnzFRV1LwIo This YouTube advertisement from Cadbury features a drum playing gorilla and has had over 5 million hits.
  • http://www.youtube.com/watch?v=OLSsswr6z9Y
    http://www.youtube.com/watch?v=IJHxsAhjKAA
    
    http://www.youtube.com/watch?v=zETXjC2uOvU&playnext=1&list=PL2A11D59E14558347These are the three “got milk?” commercials that are discussed in the book. The first is the commercial about Aaron Burr, the second is the one reminiscent of the movie, The Omen, and the third features a police station interrogation.
  • http://www.wk.com/campaign/old_spice_man_man Watch the “Smell Like a Man, Man” TV commercial here on the Weiden + Kennedy site. To see the concocted “Man a Mano” rivalry with the Old Spice Guy versus Fabio, click on the Old Spice YouTube channel: http://www.youtube.com/user/OldSpice  and check out how the rivalry is amplified on The Old Spice Guy’s Twitter feed. To see an example of the Old Spice Guy’s personal responses to a Twitter campaign that invited users to interact directly with Isaiah Mustafa, click here:  http://www.creativeguerrillamarketing.com/viral-marketing/smell-like-a-man-man-old-spice-goes-viral/
  • http://www.youtube.com/watch?v=ckgvYpG8100 This talk by Grant McCracken at the ARF in 2011 is called “The Power of Great Creative Ideas.” In it, he speaks about the importance of using old media and new media in appropriate measure – and appreciating the particular power that each medium can deliver.
  • http://www.oneclub.org/#yt=http%3A//www.youtube.com/embed/soBBwomvC9k%2C600%2C385 A collection of great beer commercials from OneShowTV.
• Recommended Readings
  • http://theweek.com/article/index/204565/doves-real-beauty-campaign-hypocritical   Because of its message, the Dove “Real Beauty” campaign has been held to a higher standard and attacked for being hypocritical. This piece in The Week looks at a few sides of the issue.
  • http://muse.jhu.edu/journals/advertising_and_society_review/v011/11.4.o-barr01.html  Read more about Old Spice campaign in Advertising & Society Review, “Creativity in Advertising,” William M. O’Barr Volume 11, Issue 4, 2011, E-ISSN: 1534-7311 on Project Muse.
  • http://muse.jhu.edu/journals/advertising_and_society_review/v009/9.4.fielding.html Read the article on the Dove ”Real Beauty” campaign in the Advertising & Society Review, “Dove Campaign Roundtable,” Volume 9, Issue 4, 2008 E-ISSN: 1534-7311 on Project Muse.
  • http://www.aef.com/on_campus/classroom/case_histories/3000 A case study on “got milk?”  on the AEF site is by Douglas B. Holt, L’Oreal Professor of Marketing, University of Oxford.

• Web Resources
  • http://www.aef.com/industry/careers/index.html This section in the Advertising Education Foundation website has information on careers in advertising, including advice from Ad Pros and the Creative Leaders series from The Wall Street Journal. Great background on the people who make up the agency.
• Video Links
  • http://www.aef.com/industry/careers/index.html This collection of videos from the AEF called “Giants of Advertising” features iconic names in advertising, from Creatives to Account Managers to Clients.
  • http://www.oneclub.org/#yt=http%3A//www.youtube.com/embed/XzUzZRTFTW8%2C600%2C385 This video from OneShowTV on YouTube celebrates the One Show awards from 2010 with comments from Creatives as well as Clients on the importance of creativity in advertising.
  • http://www.aaaa.org/events/video/Pages/030911_collaboration.aspx This video from the 4A’s Transformation Conference in 2011 features the CEOs of the three largest advertising holding companies, IPG, WPP, and Omnicom Group, talking about the alliances of the agency and the advertiser.
• Recommended Readings
  • The Art of the Idea, by John Hunt, not only talks about the power of ideas, but about our relationship to ideas…which is at the heart of critique. Reveals how all people, whether they’re creative professionals or business-minded professionals, can be empowered by opening up to more conceptual thinking. http://www.theartoftheidea.com/
  • The Idea Book, by Fredrik Haren, is a business book about creativity and seeks to unite both sides of the divide through creativity.  http://www.theideabook.org
  • Juicing the Orange. How to Turn Creativity into a Powerful Business Advantage, by Pat Fallon and Fred Senn. This book helps business people better understand the power of creativity through actual case studies from the Fallon advertising agency. The co-author, Pat Fallon, is behind the hugely successful campaign for Rolling Stone magazine, “Perception/Reality.”
  • Agency Mania, by Bruno Gralpois offers best practices in the relationship between agency and advertisers.

• Web Resources
  • http://www.printindustry.com/Glossary.aspxThis is a glossary of printing and graphic terms courtesy of the Printing Industry Exchange.
  • http://www.aicp.com/#/business_information/doing_business/ The Association of Independent Commercial Producers has information on the business of producing a commercial, including some terminology that will help in the understanding of the process.
• Video Links
  • http://www.youtube.com/watch?v=ORoRX2X0CYE&feature=related This clip from the movie, “Art & Copy,” pinpoints the moment when art directors and copywriters started to work together as “idea people.”
• Recommended Readings
  • The Creative Process Illustrated (how advertising’s big ideas are born) by W. Glenn Griffin and Deborah Morrison. HOW Books, Cincinnati, Ohio. 2010. This book doesn't take you through all the stages, but it does bring to life the magical moment when an idea is born – from the top creative minds in the business.
  • “From Performance to Mastery: Development Models of the Creative Process” by W. Glenn Griffin. The Journal of Advertising, vol.37, no.4 (2008): 95-108. This article is a scholarly consideration of how advertising is conceived.
  • The Idea Industry. How to Crack the Advertising Career Code, by Brett Robbs & Debroah Morrison. One Club Publishing. New York. 2008. This provides great description and insight into all the functions in an advertising agency.
  • The Fundamentals of Creative Advertising, by Ken Burtenshaw, Nik Mahon, and Caroline Barfoot. AVA Publishing, UK  2006. The chapters on the creative brief and on art direction are particularly helpful in terms of understanding those parts of the process.

• Web Resources
  • http://www.oneclub.org/#pane=portfolios
    Make yourself more fluent in Ad Critique by studying advertising. This area in The One Club website features the work of some great advertising agencies as well as individuals.
  • http://www.oneclub.org/#pane=showcase
    This area in The One Club website showcases outstanding work from the creative community.
  • http://www.oneclub.org/#pane=awards~url=/theoneshow/os/ This area features award winners from The One Show – past and present.
• Video Links
  • One of the best ways to become more fluent in the language of critique is to listen to others talking about and judging creative work. Here’s a good collection from OneShowTV on YouTube:
    
    http://www.oneclub.org/#yt=http%3A//www.youtube.com/embed/Z221JmT0rA8%2C600%2C385 An interview with  Jeff Benjamin of Crispin Porter + Bogusky/Bolder, talking about judging interactive advertising.
  • http://www.oneclub.org/#yt=http%3A//www.youtube.com/embed/11ma82E2m70%2C600%2C385 An interview with  Fernanda Romana from Euro RSCG/London, talking about judging interactive advertising.
  • http://www.oneclub.org/#yt=http%3A//www.youtube.com/embed/1tNvDPxER7k%2C600%2C385A roundtable discussion with Dave Bowman of Whybin\TBWA\TEQUILA/Sydney, Sasan Credle of Leo Burnett/Chicago, and David Baldwin of Baldwin&/Durham, talking about judging The One Show.
• Recommended Readings
  • http://www.aef.com/industry/industry_leaders/from_the_front_lines/index.html This section in the AEF website called “On the Front Lines” features anecdotes about the business – most are from agency Creatives.

• Web Resources
  • http://www.oneclub.org/#pane=portfolios
    Make yourself more fluent in Ad Critique by studying advertising. This area in The One Club website features the work of some great advertising agencies as well as individuals.
  • http://www.oneclub.org/#pane=showcase
    This area in The One Club website showcases outstanding work from the creative community.
  • http://www.oneclub.org/#pane=awards~url=/theoneshow/os/ This area features award winners from The One Show – past and present.
• Video Links
  • http://www.aef.com/industry/industry_leaders/interviews/2102 This section in the AEF website called “Interviews of Top Marketers” features videos from brand managers about how advertising has impacted their business.
    
    One of the best ways to become more fluent in the language of critique is to listen to others talking about and judging creative work. Here’s a good collection from OneShowTV on YouTube:
  • http://www.oneclub.org/#yt=http%3A//www.youtube.com/embed/us-FRsl2RMk%2C600%2C385 Conversations on the One Show Design work from the Jurors’ perspective
    
  • http://www.oneclub.org/#yt=http%3A//www.youtube.com/embed/us-FRsl2RMk%2C600%2C385 An interview with One Show judge David Eriksson from North Kingdom/Skelleftea on interactive advertising.
    
  • http://www.oneclub.org/#yt=http%3A//www.youtube.com/embed/6533_6MOU_I%2C600%2C385An interview with One Show judge Natalie Lam from OgilvyOne/Shanghai on interactive advertising.
    
  • http://www.oneclub.org/#yt=http%3A//www.youtube.com/embed/MxwLjzCgyew%2C600%2C385An interview with One Show judge David Lee from TBWA/New York on how to stand out in advertising.
    
  • http://www.oneclub.org/#yt=http%3A//www.youtube.com/embed/kPr8XABUDxk%2C600%2C385An interview with One Show judge Fabio Simoes from F/Nazca Saatchi & Saatchi/Sao Paulo on uses of social media in advertising.
• Recommended Readings
  • A Whack on the Side of the Head. How You Can Be More Creative, by Roger von Oech. Hachette Book Group, New York. 1983. This book isn’t about being in the Creative Department of an ad agency as much as it is about opening your mind to creative thinking, which is very useful in a Creative Presentation no matter which side of the table you’re on.

• Web Resources
  • http://www.aaaa.org/
    The American Association of Advertising Agencies is a great resource of information on best practices in the industry, including some excellent articles and videos on client pitches, presentations, and relationship building.
• Video Links
  • http://www.youtube.com/watch?v=suRDUFpsHus This YouTube video is a clip from Mad Men in which Don Draper, the Creative Director, makes a creative pitch to a prospective client, Kodak.  When properly prepped, a creative presentation can be transforming.
• Recommended Readings
  • http://www.oneclub.org/#ol=/oc/magazine/articles/-how-to-sell-i-mean-present-work
    This brief article by David Baldwin, founder and creative director of Baldwin& in Raleigh, NC, offers a few tips on making a persuasive presentation that are helpful to both sides of the table.
    
  • Where the Suckers Moon, by Randall Rothenberg, which chronicles the pitch for the Subaru account and the subsequent campaign from Weiden + Kennedy, the chosen agency. It’s filled with great stories of meetings, both big and small.

• Web Resources
  • D&AD
    http://www.dandad.co.uk/
    Based on London, D&AD “is a restless, enquiring, agitating organisation, determined to perpetuate brilliance in commercial creativity. It constantly pushes boundaries, initiating debate and encouraging experimentation, nurturing a tradition of craft skills and celebrating excellence within the creative industries and beyond.”
• Video Links
  • http://www.youtube.com/watch?v=5y4b-DEkIps Another very dramatic and obviously fictionalized client presentation, a la Mad Men.
• Recommended Readings
  • The Power of Nice, by Linda Kaplan Thayler and Robin Koval, is a sort of etiquette book on how to get along with business people, from two well-known people in the advertising business.