T2 how often do u play cards?
0 = never
1 = about once per year
2 = about once per month
3 = about once per week
4 = daily or almost daily

T2 How much do you enjoy playing UNO?
0 = not at all
2 = slightly
4 = quite a bit
6 = extremely

T2 purchase intention scale - PRIME
1 = definitely would not buy
2 = probably would not buy
3 = probably would buy
4 = definitely would buy

-3 = much less than original
-2 = somewhat less...
-1 = slightly less...
1 = slightly more...
2 = somewhat more...
3 = much more than original