Introduction to the Student Study Site

This site is intended to enhance your use of New Venture Creation: An Innovator's Guide to Entrepreneurship, Second Edition by Marc H. Meyer and Frederick G. Crane. Please note that all the materials on this site are especially geared toward maximizing your understanding of the material.

The following materials are available on this site:

Chapter Resources

Video Interviews
These videos feature in-depth interviews with the entrepreneurs featured in the book's Venture Cases, as well as an introduction to the book by author Marc H. Meyer.

Video Links
Carefully selected, web-based video resources feature relevant interviews, lectures, personal stories, inquiries, and other content for use in independent or classroom-based explorations of key topics.

Web Resources
These links to relevant websites direct both instructors and students to additional resources for further research on important chapter topics.

General Resources

Reader Exercises
Exercises from each chapter of the text are provided in an easy to download format for instructors to utilize as review, in-class activites, or additional student assignments.

› Reader Exercises

Sample Integrated Financial Plans
These financial plans demonstrate the approaches outlined in the book and afford students hands-on experience with manipulating data.

Venture Cases
The nine in-text venture cases are provided in convenient PDF format to facilitate case discussion.

Team Activities Templates
These convenient templates help students organize their group members as they tackle the challenge of designing a successful venture.

Acknowledgments

We gratefully acknowledge Marc C. Meyer and Frederick G. Crane for writing an excellent text and for their involvement in creating, reviewing and editing the assets on this site. Special thanks are also due to Christopher Wolfel for updating and creating the ancillaries on this site.