Authors: Robert D. Hisrich and Claudine Kearney

Pub Date: July 2013

Pages: 232

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About the Book

This new graduate-level text provides a step-by-step process for managing innovation and entrepreneurship in an organization using appropriate scenarios, theories, principles, practices, case studies and examples. This is the first book in the market to look at innovation/entrepreneurship from an international perspective. It identifies and discusses ways to manage innovation and entrepreneurship in both turbulent as well as stable environments. It includes discussion of each aspect of the process of innovation required to achieve success. Each chapter begins with a case study/scenario and ends with review and discussion questions.

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This Student Study Site is intended to enhance students' understanding of Managing Innovation and Entrepreneurship. Please note that all the materials on this site are especially geared toward maximizing the potential for maximizing your understanding of the material.