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Chapter 3: Prejudice and Discrimination: Internet Research Project

Additional information and a list of relevant Web sites are included in the "Appendix-Internet Resources" link on the Study Site.

A. Test Your Individual Level of Racial Prejudice

Follow the links to the Race Implicit Association Test (https://implicit.harvard.edu/implicit/demo/) and try some of the other tests as well. Be sure to explore the site and learn more about the test before signing off. What type of prejudice (personality based, culture based, or prejudice based on group competition) does the Implicit Association Test measure? Do you feel that the test produced valid results in your case?

B. Is American Prejudice Continuing to Decline?

Go to the home page for the Gallup Polls (http://www.gallup.com) and search for poll results measuring prejudice. You might search using the key words "prejudice" or "African American." Compare your results with those presented in this chapter. Can you determine whether your results support the idea that racial intolerance in the United States is declining? How?

As an alternative, search the Internet for relevant survey results using key words such as "prejudice," "race relations," and "survey." Make sure that the information you find is from a reputable source before placing any trust in the results.

C. Search the Internet for Web Sites of White Extremist or Racist Groups

Two addresses with links to other sites are http://www.stormfront.org and http://www.kkk.com . Describe and analyze the content of the Web sites you visit and link the material to this chapter. What type of prejudice (personality based, culture based, or prejudice that results from group competition) is displayed on these sites? Do these Web sites contradict the idea that U.S. prejudice is declining?

As an alternative, visit the Web site of the Southern Poverty Law Center (http://www.splcenter.org). They track hate group activity around the nation, and the Web site offers a variety of valuable information.

(CAUTION: The contents of these sites may be offensive to you or to others. Please use dis­cretion in completing this assignment.)